Sixth of October, Egypt 2011
City Home Furniture is a furniture store in the Mall of Arabia that aims at a target market of newlywed Egyptian youth. The concept divided the available space into four apartments of different room combinations that would allow customers to walk through the displays as if walking through a completed home. The play of outdoor and indoor spaces and finishes relies heavily on the use of LED lighting behind window-like fixtures that would allow for a dynamic use of shadows.
A central courtyard would house catalogs and samples, a coffee machine, and the sales point of the shops to create a leisurely “home-like” experience.